_Designer; Frida Thomsen
_Client; Neiman Marcus
_Project; Identity & Rebranding
_Created; 2014 / Student Project

Neiman Marcus has a long lived reputation about giving people what they want and also surprise everyone with the latest fashion trends. Not only do they give people what they want, they do it in a way of superior custom service and elegance. With this re-branding, I had to reflect and think about their strong heritage, and how I could translate it to a more modern and up to date touch without losing their extreme luxury and their loyal customers.

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